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Based in Karachi, Pakistan · Est. 2021

Ghulam
Murtuza

E-Commerce Growth Strategist · SEO · AEO · GEO · CRO

I help Pakistani D2C brands get found on Google, ChatGPT, Perplexity, and Gemini — then convert that traffic into revenue. Search Everywhere Optimization, built for Pakistan.

WhatsApp me ↗ LinkedIn ↗
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Speciality
Search Everywhere Optimization
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Location
Karachi, Pakistan
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Currently at
J. Junaid Jamshed Pvt Ltd
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Skills
SEO · AEO · GEO
What I do

Services built for
Pakistan's e-commerce market

Every service is designed around how Pakistani D2C brands actually operate — not copied from Western playbooks.

01
SEO
E-Commerce SEO
Rank your products and brand on Google Pakistan. Technical SEO, on-page optimization, keyword strategy and content architecture built for Pakistani shoppers' search behaviour.
02
AEO
Answer Engine Optimization
Get your brand cited in AI-powered answer boxes, featured snippets, and voice search results. Structured to answer what your customers are asking before they reach your competitors.
03
GEO
Generative Engine Optimization
Appear in ChatGPT, Perplexity, Gemini, and Claude responses when someone asks about your product category. The next frontier of brand discovery — and almost nobody in Pakistan is doing this yet.
04
CRO
Conversion Rate Optimization
Turn more of your existing traffic into buyers. UX audits, product page optimization, checkout flow analysis, and A/B testing — more revenue without more ad spend.
05
OPS
E-Commerce Operations Consulting
RTO reduction, courier reconciliation, last-mile delivery optimization, and claims management — backed by real operational experience at Pakistan's leading fashion e-commerce brands.
06
CTR
CTR & Visibility Strategy
Improve click-through rates across organic search, email, and social. Schema markup, meta optimization, and rich snippet strategy to make your listings impossible to ignore.
Ghulam Murtuza — E-Commerce SEO & GEO Specialist, Karachi
Ghulam Murtuza · E-Commerce Growth Strategist · Karachi, Pakistan
About me

SEO strategy meets real e-commerce ops

My edge comes from working inside Pakistan's largest e-commerce operations — managing last-mile delivery, courier reconciliation, and RTO reduction at brands like J. Junaid Jamshed and ZELLBURY. I don't just optimise for search — I understand how the backend actually runs.

Senior E-Commerce Executive at J. Junaid Jamshed Private Limited (2026–present)
Operations Executive at ZELLBURY — Pakistan's leading fashion D2C brand (2024–2025)
Customer Experience Officer at SLGTrax — Pakistan's logistics ecosystem (2023–2024)
Independent E-Commerce, SEO, AEO & GEO Consultant — Karachi (2021–present)
Certified in SEO/GEO/AEO — Ashrei tech (NASTP), 2026
Current work

Live projects & case studies

Ongoing client engagements — covering web development, SEO, and digital growth from the ground up.

Glass & Furniture
Live · Ongoing
Retail · B2B & D2C Karachi SEO & Ads

A Karachi-based retail business supplying glass and furniture products and services to both companies and individual customers. A multi-year engagement covering the brand's complete digital presence.

My role: End-to-end website development, ongoing SEO, and digital advertising management — from initial build to continuous growth optimization.

Visit glassandfurniture.com ↗
Aelefant
Relaunching soon
Infant & Baby Care D2C Brand Growth

A D2C brand for infant clothing and baby care products, with plans to expand into maternal health and maternity clothing. Currently moving to a new platform ahead of relaunch.

My role: Website development and digital growth strategy, supporting the brand's expansion into new product categories as it scales.

Visit aelefant.com ↗
Brand Building in Public

Watch me build brands — live

I'm documenting the full journey of building Glass & Furniture and Aelefant from the ground up. Strategy, execution, mistakes, wins — all on camera.

Coming to Instagram & YouTube
The Brand Building Journey Series

Short videos showing the real behind-the-scenes of growing two Pakistani brands from scratch — SEO audits, product launches, delivery failures, wins, and what actually drives e-commerce growth in Pakistan. No fluff. No vanity metrics. Just real work, documented.

Get notified when it launches ↗
Glass & Furniture Karachi
B2B & D2C Retail · SEO + Ads journey
Aelefant
D2C Baby & Infant Brand · Relaunch story
Episodes will cover: SEO audits in real time · Product page builds · RTO crisis management · First paid ad results · GEO setup for a D2C brand · What I'd do differently
What you'll see in each episode

Raw, unedited strategy — the kind I do for paying clients, documented for free.

📊 Live SEO audits 🚚 RTO reduction in action 🏗️ Website builds 📦 Courier reconciliation 🤖 GEO setup 📱 Product page fixes 📈 First results 🔥 Mistakes & lessons
Why I'm doing this publicly

Pakistani e-commerce is growing fast, but there's almost no content showing how growth strategy actually works inside a real Pakistani brand — the logistics issues, the COD dynamics, the last-mile chaos. I want to change that. And if you're a brand that wants me to document your journey too — let's talk.

Want your brand featured? WhatsApp me ↗

What We're Doing Right Now

Latest updates & insights

Fresh content on SEO, AEO, GEO, e-commerce strategy, and Pakistan's D2C ecosystem - updated regularly for search engines and AI crawlers.

Find me everywhere

All profiles & platforms

Consistent presence across every major platform where clients and search engines look.

LinkedIn Personal
Ghulam Murtuza
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LinkedIn Company
G Murtuza
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Linktree
GMurtuzaSEO
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Medium
@GMurtuza
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Quora
Ghulam Murtuza
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Fiverr
ghulammurtuza81
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Let's work together

Ready to grow your brand's presence?

Whether you need an SEO audit, AEO strategy, GEO setup, or full e-commerce growth consulting — let's talk. Based in Karachi, serving brands across Pakistan.

WhatsApp me now ↗
✉️ murtuzag814@gmail.com 💬 +92 310 3479022 💼 LinkedIn Profile 🏢 LinkedIn Page 🔗 All Links — Linktree